Over the years, I have claimed job titles as drastically different as graphic designer, salesperson, publisher, and entrepreneur. I had a tough time pigeon-holing myself. Can you tell? It was a good thing for me though, and my bosses at the time, that I managed to excel at all of these jobs. Blame my A+ personality, my overly detail-oriented eyeballs, or maybe just my penchant for non-fiction books, books and more books. (Okay, and maybe Google, too.)
I truly enjoyed portions of these positions. I love the creativity and challenge of graphic design. I love the meaningful relationships and hugs (yes, I got hugs) of sales. I love the deadlines, the writing, and the reader-connection of publishing. I love the big picture strategy and ability to create social change of entrepreneurship.
My Perfect Client…
would combine the best of all these worlds. You would be a non-profit or a socially-conscious business. You would need a large variety of creative work (print, web, blogging, branding, digital, writing, social media) as well as strategic thinking, game plans, and campaigns. You have no desire to manage the details of how these campaigns and strategies are implemented, but you want to completely understand and sign off on the strategy. Maybe you’ve been considering hiring an ad agency to “handle it all” but the cost or misgivings about traditional advertising prevented you. Or, on the other end, maybe you’ve thought about hiring an intern to manage your public image, but are too scared he or she will mess something up or need too much hand-holding. You think marketing is just as important as sales, if not more so, since you are in the business of making a change in the world first, selling widgets second. You like people (especially ironic and wacky ones), respect their time and ideas, and maybe give them hugs every once in a while — just not weird, long unprofessional ones.
Organizations That Would Most Benefit From My Unique Combination of Expertise
- Organizations that cannot hire both a strategist (i.e. a Marketing Director) and an implementer (i.e. Designer, Writer, tweeter).
- Organizations in the health, environmental, or fitness industries who need passion and topical knowledge to shine through in their marketing materials.
- Organizations that need an all-in-one person who is both visually and linguistically creative and literate.
- Organizations that want their marketing person to read their mind and make it happen.
- Start-up organizations or organizations that need help prioritizing marketing expenses based on return-on-investment (ROI).
- Organizations who want true cross-media marketing integration (Twitter hashtags on print posters, web landing page URLs on postcards, etc.) but don’t have the time, ability, strategic knowledge, or desire to manage multiple media specialists.
- Organizations that want a steady flow of customized fresh marketing ideas that apply to their marketing goals and industry niche.
- Organizations that don’t want to explain to their creative person at every turn how business, profit and loss, ROI, and cash-flow decisions play into marketing.
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